Project Overview:

Project Overview:

Concert Promotional Video for "KLA PROJECT"

Concert Promotional Video for "KLA PROJECT"

Project Goal:

Project Goal:

In 2023, a local agency commissioned me to create a 1-minute Promotional Video (PV) for "KLA PROJECT," a legendary musical group from Indonesia. The video aimed to promote their concert titled "Harmoni Cahaya" through dynamic and engaging visuals, featuring key information and sponsor logos.

In 2023, a local agency commissioned me to create a 1-minute Promotional Video (PV) for "KLA PROJECT," a legendary musical group from Indonesia. The video aimed to promote their concert titled "Harmoni Cahaya" through dynamic and engaging visuals, featuring key information and sponsor logos.

Role:

Role:

VFX & Motion Design

VFX & Motion Design

Tools:

Tools:

After Effects, Photoshop & Illustrator

Start:

Start:

2023

2023

Animation Concept:

Animation Concept:

Storyboard: A 20-second animation featuring two scenes:

  • Scene 1 (Car): A Honda WRV 2023 gracefully navigates a winding road with uneven terrain, highlighting the car's smooth handling and stability thanks to Showa's suspension.

  • Scene 2 (Motorcycle): A Kawasaki ZX 25 R 2023 tackles a bumpy racetrack with exceptional control, demonstrating the motorcycle's superior shock absorption with Showa's suspension.

  • Camera Movement: Utilize dynamic camera angles and movements to create an engaging and visually impactful experience.

  • Lighting: Maximize lighting effects to achieve an epic and elegant aesthetic, adhering to corporate style standards.

Storyboard: A 20-second animation featuring two scenes:

  • Scene 1 (Car): A Honda WRV 2023 gracefully navigates a winding road with uneven terrain, highlighting the car's smooth handling and stability thanks to Showa's suspension.

  • Scene 2 (Motorcycle): A Kawasaki ZX 25 R 2023 tackles a bumpy racetrack with exceptional control, demonstrating the motorcycle's superior shock absorption with Showa's suspension.

  • Camera Movement: Utilize dynamic camera angles and movements to create an engaging and visually impactful experience.

  • Lighting: Maximize lighting effects to achieve an epic and elegant aesthetic, adhering to corporate style standards.

Design Concept:

Design Concept:

The PV followed a 10-second per scene structure, as depicted in the storyboard:

  • Scene 1: Introduces the concert with neon typography, "Harmoni Cahaya."

  • Scene 2: Displays event details in bold, glowing text.

  • Scene 3: Highlights ticket purchasing information with a call to action.

  • Scene 4 & 5: Displays sponsor logos with lively, animated backgrounds.

  • Scene 6: The PV ends with the KLA Corporation logo and a closing statement.

The visual style blends live concert footage with vibrant lighting and color effects, drawing focus to the band and the event. The video effectively communicates all necessary details while maintaining an energetic and professional tone, making it perfect for social media marketing.

The PV followed a 10-second per scene structure, as depicted in the storyboard:

  • Scene 1: Introduces the concert with neon typography, "Harmoni Cahaya."

  • Scene 2: Displays event details in bold, glowing text.

  • Scene 3: Highlights ticket purchasing information with a call to action.

  • Scene 4 & 5: Displays sponsor logos with lively, animated backgrounds.

  • Scene 6: The PV ends with the KLA Corporation logo and a closing statement.

The visual style blends live concert footage with vibrant lighting and color effects, drawing focus to the band and the event. The video effectively communicates all necessary details while maintaining an energetic and professional tone, making it perfect for social media marketing.