Project Overview:

Sound of Love Festival 2023

Project Goal:

For the 2023 Sound of Love Festival, I was commissioned by a local digital agency working with MNC TV to design social media content aimed at promoting the event. The content was specifically created for distribution on Instagram and TikTok, targeting a wide audience of music lovers in Indonesia. The project was completed two months before the event's commencement to allow ample time for content scheduling and audience engagement.

Role:

Graphic Design

Tools:

Photoshop, Illustrator & After Effects

Start:

2023

Design Objectives:

Create visually appealing and cohesive social media content that aligns with the festival's theme of "Sound of Love."

Highlight key information such as event dates, guest stars, venue, and festival regulations.
Ensure the content is optimized for both Instagram and TikTok, taking into account platform-specific formats and user engagement practices.

Create visually appealing and cohesive social media content that aligns with the festival's theme of "Sound of Love."

Highlight key information such as event dates, guest stars, venue, and festival regulations.
Ensure the content is optimized for both Instagram and TikTok, taking into account platform-specific formats and user engagement practices.

Design Details:

Main Banner Post:

The central element of the social media campaign, showcasing the festival’s branding. The design features a colorful and vibrant aesthetic, symbolizing love, music, and unity. The festival’s logo "Sound of Love (SOL)" is prominently displayed with a floral motif, embodying the theme of love and celebration.

Guest Stars:
- Separate posts were designed for each of the guest artists, including popular Indonesian musicians such as Marcell, Vierratale, and others. These posts used a consistent design language, featuring each artist's image alongside the festival logo and event details.
Festival Regulations:
- An informational post outlining prohibited items and regulations for attendees. The post uses clear icons and concise text to communicate the rules, ensuring a safe and enjoyable experience for all festival-goers.
Map and Stage Layout:
- A post was created to illustrate the festival's stage layout and seating arrangements, helping attendees navigate the event. This design included compass directions and highlighted VIP and regular seating zones.

Main Banner Post:

The central element of the social media campaign, showcasing the festival’s branding. The design features a colorful and vibrant aesthetic, symbolizing love, music, and unity. The festival’s logo "Sound of Love (SOL)" is prominently displayed with a floral motif, embodying the theme of love and celebration.

Guest Stars:
- Separate posts were designed for each of the guest artists, including popular Indonesian musicians such as Marcell, Vierratale, and others. These posts used a consistent design language, featuring each artist's image alongside the festival logo and event details.
Festival Regulations:
- An informational post outlining prohibited items and regulations for attendees. The post uses clear icons and concise text to communicate the rules, ensuring a safe and enjoyable experience for all festival-goers.
Map and Stage Layout:
- A post was created to illustrate the festival's stage layout and seating arrangements, helping attendees navigate the event. This design included compass directions and highlighted VIP and regular seating zones.

Additional Notes:

The campaign also included Instagram stories and TikTok posts with interactive elements like polls, countdowns, and Q&A sessions to increase engagement and excitement leading up to the event.

I utilized vibrant colors, modern typography, and dynamic compositions to capture the energy of the festival while maintaining a consistent brand identity across all social media platforms.

The campaign also included Instagram stories and TikTok posts with interactive elements like polls, countdowns, and Q&A sessions to increase engagement and excitement leading up to the event.

I utilized vibrant colors, modern typography, and dynamic compositions to capture the energy of the festival while maintaining a consistent brand identity across all social media platforms.

Conclusion:

This project demonstrates my ability to create comprehensive social media campaigns that effectively communicate event details and engage with the target audience. The successful execution of this campaign contributed to heightened awareness and anticipation for the Sound of Love Festival 2023, ensuring a memorable experience for attendees.

Project Overview:

Project Overview:

Sound of Love Festival 2023

Sound of Love Festival 2023

Project Goal:

Project Goal:

Role:

Role:

Graphic Design

Graphic Design

Tools:

Tools:

Photoshop, Illustrator & After Effects

Photoshop, Illustrator & After Effects

Start:

Start:

2023

2023

Design Objectives:

Design Objectives:

Create visually appealing and cohesive social media content that aligns with the festival's theme of "Sound of Love."

Highlight key information such as event dates, guest stars, venue, and festival regulations.

Ensure the content is optimized for both Instagram and TikTok, taking into account platform-specific formats and user engagement practices.

Create visually appealing and cohesive social media content that aligns with the festival's theme of "Sound of Love."

Highlight key information such as event dates, guest stars, venue, and festival regulations.

Ensure the content is optimized for both Instagram and TikTok, taking into account platform-specific formats and user engagement practices.

Design Details:

Design Details:

Main Banner Post:

Guest Stars:

Separate posts were designed for each of the guest artists, including popular Indonesian musicians such as Marcell, Vierratale, and others. These posts used a consistent design language, featuring each artist's image alongside the festival logo and event details.

Festival Regulations:

An informational post outlining prohibited items and regulations for attendees. The post uses clear icons and concise text to communicate the rules, ensuring a safe and enjoyable experience for all festival-goers.

Map and Stage Layout:

A post was created to illustrate the festival's stage layout and seating arrangements, helping attendees navigate the event. This design included compass directions and highlighted VIP and regular seating zones.

Main Banner Post:

Guest Stars:

Separate posts were designed for each of the guest artists, including popular Indonesian musicians such as Marcell, Vierratale, and others. These posts used a consistent design language, featuring each artist's image alongside the festival logo and event details.

Festival Regulations:

An informational post outlining prohibited items and regulations for attendees. The post uses clear icons and concise text to communicate the rules, ensuring a safe and enjoyable experience for all festival-goers.

Map and Stage Layout:

A post was created to illustrate the festival's stage layout and seating arrangements, helping attendees navigate the event. This design included compass directions and highlighted VIP and regular seating zones.

Additional Notes:

Additional Notes:

The campaign also included Instagram stories and TikTok posts with interactive elements like polls, countdowns, and Q&A sessions to increase engagement and excitement leading up to the event.

I utilized vibrant colors, modern typography, and dynamic compositions to capture the energy of the festival while maintaining a consistent brand identity across all social media platforms.

The campaign also included Instagram stories and TikTok posts with interactive elements like polls, countdowns, and Q&A sessions to increase engagement and excitement leading up to the event.

I utilized vibrant colors, modern typography, and dynamic compositions to capture the energy of the festival while maintaining a consistent brand identity across all social media platforms.

Conclusion:

Conclusion: