Project Overview:
Project Overview:
Fashion Show Invitation Design for KLAMBY
Fashion Show Invitation Design for KLAMBY
Background:
Background:
In 2023, I applied for a graphic designer position at KLAMBY, a renowned local Muslim fashion brand in Indonesia. After successfully completing the interview process, I was given a pre-employment task to design a digital invitation for one of their upcoming fashion shows.
In 2023, I applied for a graphic designer position at KLAMBY, a renowned local Muslim fashion brand in Indonesia. After successfully completing the interview process, I was given a pre-employment task to design a digital invitation for one of their upcoming fashion shows.
Role:
Role:
Graphic Design
Graphic Design
Tools:
Tools:
Photoshop & Illustrator
Photoshop & Illustrator
Start:
Start:
2023
2023
Objective:
Objective:
The goal was to create a visually appealing invitation for a fashion show event that would be displayed in a 9:16 aspect ratio (1080x1920 resolution) to fit the full screen of mobile devices.
The goal was to create a visually appealing invitation for a fashion show event that would be displayed in a 9:16 aspect ratio (1080x1920 resolution) to fit the full screen of mobile devices.
Design Approach:
Design Approach:
The invitation design needed to reflect KLAMBY’s brand identity while highlighting the elegance and sophistication of their Muslim fashion line. The result is a sleek, modern invitation with a blend of classical and contemporary design elements.
The invitation design needed to reflect KLAMBY’s brand identity while highlighting the elegance and sophistication of their Muslim fashion line. The result is a sleek, modern invitation with a blend of classical and contemporary design elements.
Design Details:
Design Details:
Visual Theme: The invitation has a luxurious and elegant aesthetic. The background features a soft pastel blue color that complements the model’s hijab, enhancing the overall visual harmony.
Model & Attire: A stylishly dressed model wearing KLAMBY’s signature modest fashion outfit is at the center of the composition, capturing attention with her graceful pose.
Typography: The text is sophisticated and minimalistic, with a serif font for the main event details and decorative flourishes around the corners to evoke a sense of tradition.
Color Scheme: The combination of muted beige, cream, and pastel blue tones keeps the design soft and inviting, appealing to the target audience.
Graphic Elements: Ornamental golden flourishes accentuate the frame, adding a touch of luxury, while still keeping the overall design modern.
Event Details: The key information—event name, date, time, and location—is neatly organized in a clear hierarchy, ensuring that it’s easy to read at a glance.
Visual Theme: The invitation has a luxurious and elegant aesthetic. The background features a soft pastel blue color that complements the model’s hijab, enhancing the overall visual harmony.
Model & Attire: A stylishly dressed model wearing KLAMBY’s signature modest fashion outfit is at the center of the composition, capturing attention with her graceful pose.
Typography: The text is sophisticated and minimalistic, with a serif font for the main event details and decorative flourishes around the corners to evoke a sense of tradition.
Color Scheme: The combination of muted beige, cream, and pastel blue tones keeps the design soft and inviting, appealing to the target audience.
Graphic Elements: Ornamental golden flourishes accentuate the frame, adding a touch of luxury, while still keeping the overall design modern.
Event Details: The key information—event name, date, time, and location—is neatly organized in a clear hierarchy, ensuring that it’s easy to read at a glance.