Project Overview:
Project Overview:
Political Campaign Attributes for Legislative Candidate
Political Campaign Attributes for Legislative Candidate
Project Description:
Project Description:
In preparation for the 2024 legislative election campaign, Alana Maria, a candidate representing Partai Solidaritas Indonesia (PSI), tasked me with creating a variety of campaign attributes. The scope of the project included designing calendars, posters, and social media posts that would effectively communicate her campaign message and resonate with potential voters.
In preparation for the 2024 legislative election campaign, Alana Maria, a candidate representing Partai Solidaritas Indonesia (PSI), tasked me with creating a variety of campaign attributes. The scope of the project included designing calendars, posters, and social media posts that would effectively communicate her campaign message and resonate with potential voters.
Role:
Role:
Graphic Design
Graphic Design
Tools:
Tools:
Photoshop & Illustrator
Photoshop & Illustrator
Start:
Start:
2023
2023
Design Style:
Design Style:
The design elements were tailored to align with the PSI brand identity, utilizing the party's signature red and white color scheme to ensure consistency across all materials. The visual style was modern and professional, reflecting Alana Maria's approachable yet determined persona. The use of her image in campaign materials, as seen in the attached example, was a central element, showcasing her in the PSI uniform to reinforce her association with the party and her commitment to its values.
The design elements were tailored to align with the PSI brand identity, utilizing the party's signature red and white color scheme to ensure consistency across all materials. The visual style was modern and professional, reflecting Alana Maria's approachable yet determined persona. The use of her image in campaign materials, as seen in the attached example, was a central element, showcasing her in the PSI uniform to reinforce her association with the party and her commitment to its values.
Materials Created:
Materials Created:
Calendar Design: A monthly calendar featuring key campaign dates, inspirational quotes from Alana, and images that highlight her journey and connection with the community.
Posters: A series of posters with various slogans and messages aimed at different demographics, all emphasizing Alana Maria's commitment to social justice, transparency, and integrity.
Social Media Posts: Engaging and visually appealing posts for platforms like Instagram, Facebook, and Twitter, designed to maximize reach and engagement among potential voters. These posts included a mix of static images and dynamic content like video snippets and animations.
Calendar Design: A monthly calendar featuring key campaign dates, inspirational quotes from Alana, and images that highlight her journey and connection with the community.
Posters: A series of posters with various slogans and messages aimed at different demographics, all emphasizing Alana Maria's commitment to social justice, transparency, and integrity.
Social Media Posts: Engaging and visually appealing posts for platforms like Instagram, Facebook, and Twitter, designed to maximize reach and engagement among potential voters. These posts included a mix of static images and dynamic content like video snippets and animations.